Antiquarian Auctions

Auction #132 begins on 09 Jul 2026

Disney:

ORIGINAL 1937/1938 DISNEY PROMOTIONAL PLAYBILL FOR SNOW WHITE AND THE SEVEN DWARFS

Early Disney and Early South African Film Ephemera

Published: RKO, Hollywood, 1937/1938

Reserve: $120

Approximately:

Estimate: $200 - 250

Bidding opens: 9 Jul 16:30 GMT

Bidding closes: 16 Jul 16:30 GMT

Ships from: South Africa

Lot 205 preview

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This is a rare 1937/1938 Promotional Playbill Herald for Walt Disney's historic first animated feature film, Snow White and The Seven Dwarfs. It was distributed by RKO Radio Pictures as the film was debuting. Local movie theatres used the blank half of the verso to print their specific screening schedules and ticket prices. This copy promotes screenings of the film at the Greytown Cinema on January 20th. and 21st. - almost certainly in the year 1939.This time line mirrors exactly when major Hollywood film prints finally reached rural South African distribution routes after premièring in the major cities like Johannesburg and Durban. Thus this item is of importance not only in regard to early Disneyana, but also in the the early history of the film industry in South Africa.

This double sided document measures 30 x 23cms. and is printed on thin paper. It has both vertical and horizontal folds, possibly for posting. For a fragile item nearly 90 years old it is in remarkably good condition and has no fraying or tears whatsoever. An unusual survival.

  • Overall Condition: Very Good
  • Size: 30 x 23cms.


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